What is the AB InBev logo?

The AB InBev logo is the cornerstone of our brand. It is an important element from our toolkit that will help to establish brand recognition and presence. The logo is constructed of two key components; the symbol and the wordmark. Our symbol tells the story of our brand, bringing together our three key principles.

How should the AB InBev corporate visual identity be used?

Introduction These guidelines explain how the AB InBev corporate visual identity should be used to communicate our brand vision. The new identity brings a simpler, modern and flexible, yet consistent, look and feel to how our brand shows up in the world. Inspiration and aspiration

Why did AB InBev create a brand identity?

“As AB InBev moves beyond beer and beyond mainstream, we wanted to create a corporate brand identity that can play a larger role in the experience, communications landscape and brand expression,” Prophet’s chief creative officer Peter Dixon said in a press release.